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Evidence Guide: SIRXOSM004 - Analyse performance of social media and online business tools

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SIRXOSM004 - Analyse performance of social media and online business tools

What evidence can you provide to prove your understanding of each of the following citeria?

Identify analytics tools and functions.

  1. Obtain information on inbuilt analytics tools provided by social media and online platforms.
  2. Search and identify external providers of analytics tools.
  3. Identify types of available data and functions to assist with analysis.
  4. Determine how specific data can be used to measure and improve customer engagement.
Obtain information on inbuilt analytics tools provided by social media and online platforms.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Search and identify external providers of analytics tools.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify types of available data and functions to assist with analysis.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine how specific data can be used to measure and improve customer engagement.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Collect and analyse data.

  1. Determine data analysis needs, select analytics tools and collect and store relevant data according to organisational privacy procedures.
  2. Filter, assess quality of data and clean data to ensure relevance to analysis.
  3. Identify trends in quantitative performance through statistical analysis.
  4. Evaluate qualitative information to identify patterns.
  5. Monitor performance of social media and online presence regularly to ensure ongoing effectiveness.
Determine data analysis needs, select analytics tools and collect and store relevant data according to organisational privacy procedures.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Filter, assess quality of data and clean data to ensure relevance to analysis.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify trends in quantitative performance through statistical analysis.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate qualitative information to identify patterns.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor performance of social media and online presence regularly to ensure ongoing effectiveness.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate performance.

  1. Assess quantitative and qualitative information against organisational objectives for use of social media and online platforms.
  2. Determine success of online presence in engaging customers for general and targeted purposes.
  3. Create and present reports on data analysis and evaluation, and include recommendations for future improvements.
  4. Generate reports that protect sensitive information provided by customers.
Assess quantitative and qualitative information against organisational objectives for use of social media and online platforms.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine success of online presence in engaging customers for general and targeted purposes.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Create and present reports on data analysis and evaluation, and include recommendations for future improvements.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Generate reports that protect sensitive information provided by customers.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Required Skills and Knowledge